By now every business leader has heard about the need to “digitally transform” to stay competitive. But not everyone is so clear as to what a digital transformation means in reality—and they’re even less clear on how to get the job done. Despite the confusion, many executives still name digital transformation a top priority.
If you haven’t yet read about it on our blog, you’ve surely heard it elsewhere: Enterprises around the world are heavily investing in digital transformation tools and services. And it’s pretty clear their efforts are paying off—research shows that companies committed to digitizing (converting information and processes to digital) are growing faster and have higher net profits after two to three years compared to those who didn’t make a similar investment. No wonder nearly eight in 10 companies in the U.S. are currently in the process of a digital transformation.